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Globe and Mail Marketing Trends by Natasha Koifman, President of NKPR leading PR Agency

Globe – 2015 Trends

October 12, 2016, 1:45 pm

Instagram

@natashankpr

Have you heard of the Maccabi Games? It’s just lik Have you heard of the Maccabi Games? It’s just like the Olympics 🏅

I recently sat down with principal @lifetime_dev, @lifetime_brianbrown, Co-Chair of the @torontojccmaccabi Games, to talk about what it means to bring this global event to Toronto in 2026 and why this moment matters.

As Toronto prepares to host the Games for the first time in more than 40 years, Brian shared why this is about so much more than sport. It’s about identity, leadership, and creating opportunities for young athletes to feel proud of who they are.

Brian reflects on their unique host family program, where these teens arriving from around the world stay with local families instead of hotels, giving them the opportunity to connect more deeply across borders.
The Maccabi Games have always stood for something bigger than competition. They are about community, resilience, and belonging. At a time when creating spaces where young people can connect, compete, and celebrate their identity matters deeply, these Games represent something truly special.

Watch the full conversation and tell us: what does representation in sport mean to you?

The @torontojccmaccabi is looking for incredible brand partners for the 2026 Games.
If your brand believes in the power of community, connection, we’d love to hear from you. ✨
Join us in helping bring this unforgettable event to life while supporting thousands of young athletes from around the world.

#NKClientLove #JCCMaccabi #TorontoMaccabi
So many exciting things happening at @BVShops this So many exciting things happening at @BVShops this summer!! ☀️🖤

I’m so glad to hear that @McEwanFoods is arriving at Bayview Village in 2027, alongside recent additions like @TilleyOfficial that just arrived and HANK on the way this summer. 

Bayview Village has been part of my life for more than 30 years. From my very first job in retail to countless shopping trips over the years, it’s always been a place I love coming back to. 

Whether I’m looking for the perfect summer basics, a vintage designer treasure, make-up must haves or gourmet finds for a weekend entertaining, Bayview Village truly is my one-stop destination.

There’s something special about a place that continues to evolve while still feeling familiar, and that’s exactly what keeps me coming back.

What’s on your summer shopping list? ☀️

#NKClientLove #SummerShoppingessentials
Paris Anniversary Holiday. 🖤🇫🇷 Summer ‘26 Favou Paris Anniversary Holiday. 🖤🇫🇷 
Summer ‘26 

Favourite moments…
- Sitting along the Seine watching the day float by.
- Walking through the Jardin des Tuleries
- Drinks at Bar Hemingway 
- Vibes at Hotel Costes 
- French onion soup in Montmartre
- Late night walks to see the sparkling Eiffel Tower 
- Every moment together celebrating 5 years of marriage. 

#Paris 

📸 @flaneriephoto
My current beauty favourites, on repeat. ✨ I’d lo My current beauty favourites, on repeat. ✨

I’d love to know, what’s the one beauty product you can’t live without? 💄

#FashionFriday #BeautyFavs
With all the Canada Day celebrations this week I w With all the Canada Day celebrations this week I was thinking about one Canadian icon’s latest PR move: Justin Bieber.

As someone who has spent my career in PR, I love paying attention to the moments that get people talking and asking one simple question: Why did this work? 🖤

When @lilbieber announced @gavin_mckenna27 as the No. 1 overall pick by the @mapleleafs at the NHL Draft, it quickly became one of the event’s most talked-about moments.

To me, this was about much more than a draft announcement.

Earlier this year, we were all talking about #Bieberchella. This week, Bieber found himself at the centre of another cultural moment, this time bringing together music, hockey and Canadian pride in a way that felt authentic.

The best PR doesn’t interrupt the conversation. It becomes part of it.

Swipe through for my #NKPOV on why this moment resonated far beyond the draft, and what brands can learn from it.

What did you think of Justin’s appearance? Was it the perfect fit? 👇
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