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Globe and Mail Marketing Trends by Natasha Koifman, President of NKPR leading PR Agency

Globe – 2015 Trends

October 12, 2016, 1:45 pm

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@natashankpr

New client alert 🖤🏙️ There’s a shift happening in New client alert 🖤🏙️

There’s a shift happening in how people think about homeownership and it’s long overdue 🏙️

This month, we welcomed @rosehavenhomes to @nkpr.inc, supporting The Rebecca Residences, a new community coming to downtown #Hamilton!! But what drew me in wasn’t just the building, it was the thinking behind it.

For so many, owning a home has started to feel out of reach. The Rebecca offers a different path towards ownership, with a rent-to-own model that allows buyers to build toward their deposit over time. Just $250 a week. It’s a simple idea, but an important one. Making something that feels impossible, feel within reach.

At the same time, Ontario’s new HST rebate on new homes, adds another layer of saving opportunity for buyers looking to enter the market.

The design reflects that same vision. Thoughtful layouts, intentional spaces, and a walkable location that connects you to everything. 

This is the kind of work that matters to us. Creating opportunities for people to experience the pride of owning their own home.

More to come ✨

Sales: @in2itionrealty

#RealEstate #Homeownership #NKCLIENTLOVE
It’s #Bieberchella baby 🖤 Who’s ready for @coache It’s #Bieberchella baby 🖤

Who’s ready for @coachella weekend two?

There’s something about a true comeback moment - and last weekend,@lilbieber reminded us what that actually looks like. Raw. Honest. Intentional. Not just a performance… a point of view.

In a world where everything can start to feel the same, that kind of clarity hits differently. More of that energy, please.

And also… how great was @sabrinacarpenter with @madonna last night? 👀✨

Excited to see what unfolds this weekend - especially with Bieber taking the main stage tonight.

If I were stepping into Bieberchella this weekend… this is exactly what I’d wear.
#NKAllBlackEverything, but make it Coachella.

Outfit details:
Sunnies: @jacquesmariemage
Top: @balenciaga
Shorts: @therow
Belt: @dior
Sneakers: @maisonvalentino x @vans
Bag: @maisonvalentino
Headscarf: @maisonvalentino

#Coachella2026
Happy #FashionFriday friends!! ✨ Ending a busy we Happy #FashionFriday friends!! ✨

Ending a busy week with a #Chanel fit check and ready for the weekend đź–¤

#OOTD #MatthieuBlazy #NKALLBLACKEVERYTHING ✨
Spring, in full preview 🌸 This week, we welcomed Spring, in full preview 🌸

This week, we welcomed media, creators, and industry friends to our NKPR Spring/Summer Preview, showcasing what’s next across fashion, beauty, wellness, and lifestyle! 

Hosted at @nkpr.inc headquarters, the space came to life through interactive brand activations, thoughtfully curated moments, and a first look at standout launches for the season ahead.

From @sorelfootwear, @on, @stylemelanielyne, and @lauracanada to @paishau, @e11ement_, @zaxsoriginal, @marbella_canada, @piccandcozy and @stclaireyeclinic, each brand brought a distinct perspective to spring style, lifestyle, and the season ahead.

Guests enjoyed sips and bites from @1664canada, @drinkcandycan, @windsorarms, and @thepurcompany, before putting their taste buds to the test with @fumimports founders in a blind taste test featuring @wellibites_canada and @diablosugarfree_canada.

Shout out to @crisillac for making her instagram debut, she is an absolute natural in front of the camera!! xx 🤍

Thank you to our community for being part of it. Don’t forget to enter our Spring Preview giveaway before it closes on Monday April 20th!! 🖤

#NKPRPreview #InsideNKPR
New client alert 🛎️🖤 After many years working alo New client alert 🛎️🖤

After many years working alongside some of this city’s most visionary developers, one thing has always been clear to me: the strongest partnerships are built on shared values. A commitment to craft, to community, and to creating environments and a lifestyle where people genuinely want to live.

The Forest Hill Group is exactly that kind of partner.

I’ve spent years watching this market evolve, what buyers prioritize, what renters are expecting, and what truly makes a project stand the test of time. 

Today, it’s no longer just about where you live, it’s about how you live.

Over the years, I’ve worked with Rob and his team across a number of projects and have seen firsthand the level of professionalism, consistency, and care they bring. For 25 years, they’ve supported hundreds of projects through a fully integrated service model, spanning lifestyle services, property management, and front-of-house to behind-the-scenes operations, all grounded in long-term thinking.

Forest Hill Residential will be the full-service property management team behind Natasha The Residences, which makes this partnership especially meaningful to me.

I couldn’t be more excited to officially welcome @robklopot and @theforesthillgroup to the NKPR family 🖤
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