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Globe Business TIFF

April 28, 2016, 7:25 pm

Instagram

@natashankpr

I’m endlessly inspired by the team at @SorelFoot I’m endlessly inspired by the team at @SorelFootwear. Their vision, creativity, and boldness continue to set them apart, and we’re so proud to support them every step of the way. 🖤 #NKClientLove

In just the past month, they’ve made their mark across Canada and the US, from bold street art in #BloorYorkville, to standout moments at New York Fashion Week and #TIFF50. 🇨🇦🇺🇸

At #NYFW, Sorel stopped the city in its tracks with their Callsign Horizon™ sneakers frozen in towering blocks of ice across Brooklyn and Manhattan — a striking installation that had everyone watching and capturing. As @OutlanderMagazine shared: “Sorel showed that they aren’t afraid to be bold, and that their evolution into sneakers is more than just a product pivot.”

They also launched their first global partnership of the season with luxury streetwear brand @Aries, generating headlines worldwide. 👏🏻

In Toronto, Sorel shared their Fall 2025 collection during #NKPRIT25, connecting with filmmakers, talent, and industry leaders. The new Callsign Horizon sneaker drew attention at TIFF, catching the eyes of Daniel Craig, Ethan Hawke, Tom Blyth, and others, a true festival highlight! 🎬✨ From immersive activations to innovative design, Sorel continues to raise the bar and bring their brand to life in unforgettable ways.

The live mural by @youngjarus at @yorkvillemurals was a powerful celebration of creativity and community. You can see it on the 148 Cumberland garage, or simply look up from Yorkville Avenue. 👀

Here’s to a team that never stops inspiring. Swipe through to see some of the incredible moments ➡️

#Sorel #SorelStyle #NYFW #TIFF50 #BloorYorkville #NKPRIT25 #NKClientLove
I’m officially calling today SMEG Day! 👏🏻✨

Today marks such an exciting milestone with the sneak preview of @SmegCanada’s first Canadian flagship store and showroom at 2 Bloor Street West, opening officially next week! What makes this even more special is that it features the first in-store café of its kind globally, bringing a true taste of Italian culture to one of my favourite neighbourhoods, @BloorYorkville 🖤

I’ve had the pleasure of working closely with Gisela Mussen (@gperan) over the last several years, and I’m so lucky to call her a dear friend. Her vision, heart, and leadership have been the driving force behind SMEG’s growth in Canada, and it’s an honour to celebrate this moment with her.

So proud of you, Gisela, and the entire SMEG team 🫶🏻

Keep an eye on stories today, we have an exciting day and night ahead xx

#SMEGCanada #BloorYorkville
Back to our regular programming… after an exciti Back to our regular programming… after an exciting #TIFF50 season, we’re looking back at the vibrant @yorkvillemurals activation last month in @blooryorkville!

From bold street art to playful community moments, it was all about celebrating creativity and connection in the heart of #BloorYorkville — with over 70,000 visitors coming by to check it out this year! 👏🏻

All of this comes together thanks to our incredible client partners @blooryorkville, @INKentertainment, @taglialatellatoronto, @Alan_Ganev, and the entire team — your vision and dedication made this cultural moment truly unforgettable! I loved seeing one of my favourite neighbourhoods come to life in such a colourful, creative way. 🖤🎨

Don’t miss the incredible mural by @youngjarus for @Sorelfootwear — it’s still up and can be viewed from the top of the 148 Cumberland parking garage or from street level on Yorkville Ave! 👀 #DoubleNKClientLove

So excited to see what’s in store for next year! ✨

#YorkvilleMurals2025 #BloorYorkville #SorelFootwear #Toronto
My heart is so full this morning ❤️ What a wh My heart is so full this morning ❤️

What a whirlwind this past week has been. Another #APJGala has come and gone, and I’m still reflecting on the incredible generosity, love, and spirit that filled the room. ✨

Together, we raised over $750,000 in support of @ArtistsforPeace - a 100% volunteer-based organization creating access to education, healthcare, and dignity for youth in #Haiti. Since its founding, APJ has impacted more than 32,000 students, and this year’s gala was a powerful reminder that these young people are not forgotten. 🌍❤️

From unforgettable performances by @paulbeaubrun, @kardinalo, @rotimi, and @fefedobson, to the powerful words of William and Alexandre Osias - former APJ students who shared that without APJ, they might not be alive today- the night reminded us of what’s at stake. The reality in Haiti is devastating, but hope endures.

I’ll never forget visiting the Academy in 2018 when a young boy asked me, “You won’t forget about us, will you?” To him, and to all the students: we will never forget. And thanks to all of you who showed up, neither will the world.

One of the most moving moments of the evening was honouring @amandabrugel for her advocacy and leadership. Her speech- so full of love, urgency, and truth - brought Haiti into the room in the most powerful way. It was a reminder that activism can take many forms, but its heart is always the same: to see and to care.

A heartfelt thank you to our generous sponsor partners:
@aircanada, @2fifteenliving by @dbsdevelopments, @audicanada, @138yorkville, @smegcanada, and @taglialatellatoronto 

The Gala may be one night, but its impact will ripple far beyond, building brighter futures for Haiti’s youth, one student at a time. 🇭🇹❤️🙏🏼

#APJ #ArtistsForPeaceAndJustice #BidToGive #MakingADifference #NKPR #HaitiEducation
And that’s a wrap for #NKPRIT25 #TIFF50 🎥🖤 And that’s a wrap for #NKPRIT25 #TIFF50 🎥🖤… until next year!! xx
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