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Hello_Sept 14 2021_NKPR

October 1, 2021, 12:32 pm

Instagram

@natashankpr

The Beckham name always delivers. Or does it? Thi The Beckham name always delivers. Or does it?

This week, @brooklynpeltzbeckham’s @Doordash ad sparked plenty of conversation. While the headlines focused on the family drama, I found myself thinking about what the story reveals from a reputation standpoint. As someone who has spent more than two decades building brands and protecting reputations, I’m always interested in what’s happening beyond the headline.

The timing of this campaign also raised eyebrows. It launched as @davidbeckham was being honoured with a star on the Hollywood Walk of Fame, putting the Beckham family firmly in the spotlight.

What makes this story so interesting is the contradiction at its centre. Brooklyn’s public narrative suggests he wants distance from the Beckham name, yet he continues to benefit from the visibility, opportunities, and recognition that come with it.
And that’s where the reputational challenge begins.
You can’t distance yourself from a brand when it doesn’t serve you and leverage it when it does. People notice the inconsistency.

My view? This campaign generated attention because of timing and leaning into controversy. There is no question about that.  But attention alone can’t always be the goal.
The real question is whether it created value. Did it make people more likely to use DoorDash? Did it strengthen Brooklyn’s personal brand? Or did it simply create another news cycle fuelled by controversy?

For me, that’s where the campaign falls short. In fact, it felt more exploitative than effective.

Yes, we’re talking about it. But am I rushing to download DoorDash or did this ad provide incentive to restaurants to sign up with them? 

The strongest brands don’t just create conversation. They should convert. They should build trust, reinforce credibility, and strengthen reputation over time.

You can inherit a famous name. But you don’t inherit judgment, or wisdom.  Those are built through your own actions, your own decisions, and sometimes, through your own mistakes.

Swipe through for my take on one of the week’s most talked-about campaigns. ✨

What do you think?
Smart marketing, or did this go too far?

#PRExpert #NKPOV🖤
If you’re an entrepreneur this success story is fo If you’re an entrepreneur this success story is for you!

From driving around with ads on his own car to building a brand sold in more than 50 countries, @iamjayklein’s story is one every entrepreneur should read. ✨

I always find myself drawn to people who build with both ambition and heart. That is one of the many reasons I love working with Jay.

Raised by a single mother, Jay launched his first business with $1,000 and a belief that if he wanted something, he would have to earn it. Years later, that same mindset led him to create @purgumco, which has since become the world’s leading aspartame-free gum brand, selling more than two billion pieces last year alone. 🌎

Jay and I share a passion for entrepreneurship, mentorship and philanthropy. He understands that success is about more than building companies. It’s about creating opportunities, giving back and helping others rise along the way.

Stories like his are a reminder that some of the most extraordinary businesses begin with a simple idea, a lot of persistence and a commitment to purpose. 🖤

Congratulations, Jay, on sharing your journey with Canadian Business. What an inspiring read.✨

#NKClientLove #FounderStory #Entrepreneurship
It’s amazing how one sip can unlock a memory you h It’s amazing how one sip can unlock a memory you haven’t thought about in years. 🍭🥤

We recently put @drinkcandycan’s flavours to the test with a blind taste challenge with the @nkpr.inc team!

What started as a simple guessing game quickly turned into a conversation about childhood favourites, summer treats, and the flavours that instantly transport you back to a specific moment in time. There’s something so fun about seeing how differently everyone experiences the same taste.

The newest additions to the lineup, Bubblicious and Ice Pop, fit right into that feeling. They tap into the nostalgia so many of us grew up with while bringing those familiar flavours into a completely new format. Best of all, they’re caffeine-free, low in sugar and only 60 calories, making them an easy way to indulge without compromise.

Now the real question: how many would you have guessed correctly? 👀🍬

#NKClientLove #CandyCan #BlindTasteTest #InsideNKPR
#Paris lately. 🇫🇷🖤 #NkAllBlackEverything Happy #F #Paris lately. 🇫🇷🖤 #NkAllBlackEverything

Happy #FashionFriday friends 💙🤍❤️
je t’aime pour toujours @erichendrikx Every once je t’aime pour toujours @erichendrikx 

Every once in a while, life surprises you in the most beautiful way. You came into my life when I least expected and every day with you feels like a gift.

The big moments are wonderful - celebrations, adventures, anniversaries in Paris - but it’s the ordinary days that mean the most to me. The morning coffee. The walks. The conversations. The quiet moments when it’s just us.

You are my home, no matter where in the world we happen to be…. Although Paris is always pretty magical. 

Thank you for the life we’re building together and for all the laughter, love, and adventures along the way.

There isn’t a day that goes by that I’m not grateful for you. 🖤🙏

Happy Anniversary my love. Today, tomorrow, and forever.
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