Skip to Main Content
Home NKPR Don't just talk. Say something.
  • About Us
  • Our Services
  • Our Experience
  • Blog
  • Cause
  • Careers
  • Contact Us
  • NKPR IT HOUSE
Natasha Koifman President of NKPR, leading North American PR agency

Montecristo

October 11, 2016, 10:30 pm

Instagram

@natashankpr

🚨 New Client Alert 🚨 Proud to share that @n 🚨 New Client Alert 🚨

Proud to share that @nkpr.inc is partnering with @zellers1928, a beloved Canadian brand returning with a bold and reimagined vision. 🇨🇦🖤

Like so many Canadians, I grew up with Zellers. It represented value, trust, and a true sense of community. To now play a role in helping bring that legacy back in a way that feels purposeful and true to its roots is so special.

Under the leadership of the Benitah family, who bring more than 50 years of retail experience, Zellers’ comeback is about more than nostalgia. Led by Joey Benitah, Chief Operating Officer, this new chapter blends the brand’s iconic spirit with innovation, design, and purpose to create a refreshed retail experience for today’s shopper.

The new Zellers will introduce a smaller-format department store that is easier to navigate and thoughtfully curated for everyday life. From Zeddy’s World, where families can customize their own Zeddy bear, to apparel, home, accessories, and seasonal collections designed with heart, every detail reflects what Canadians care about most.

The first store opens tomorrow, October 30, 2025, at @LondonderryMall in Edmonton. This marks the beginning of a thoughtful soft launch ahead of a national rollout in 2026.

This is more than a comeback. It is a celebration of heritage, community, and Canadian pride. ❤️🍁

We are honoured to help share this story.

Thank you Tara Deschamps & The Canadian Press for the thoughtful interview.

#NKClientLove #Zellers #CanadianHeritage #RetailInnovation #PurposeDriven
I absolutely love this time of year and seeing the I absolutely love this time of year and seeing the creative activations our clients bring to life. Showcasing these experiences through strategic storytelling is always a highlight for us at NKPR. 🎃🧡

This Halloween, @bccstyle introduced The BOO Elevator, an immersive journey through The Haunted Passage. Step inside for a family-friendly adventure filled with interactive moments, photo-worthy scenes, and just the right amount of thrills.

Which path will you choose: Family-Friendly or Scary-Way-Out? 👀

There’s a charitable purpose behind the fun too, visitors are encouraged to bring non-perishable food donations for @knights.table, supporting local families while enjoying the experience.

The elevator is open daily from 4 PM to 8 PM, with extended weekend and Halloween hours, running through November 2.

Another creative way @bccstyle continues to make the season memorable, a community-centred shopping destination where thoughtful experiences spark joy and bring people together. 🖤

#TheBOOElevator #BCCStyle #BramaleaCityCentre #Halloween #NKClientLove
The best way to start a new week is with GRATITUDE The best way to start a new week is with GRATITUDE. 🙏🏼✨

Take a moment to appreciate the people who inspire you to be your best self, those who lift you up, challenge you, and support you along the way.

Reach out, say thank you, and never underestimate the power of a strong circle around you. 🖤

Have a beautiful Monday friends! xx 

#MotivationalMonday #NKInspiration #Gratitude #NKPOV
Happy Saturday, friends! Nothing better than a sl Happy Saturday, friends! Nothing better than a slow morning to catch up on my reading and recharge. ☕✨

Toronto Life’s Real Estate issue is on my nightstand, and I’m so proud to see three of our clients, @SierraCommunities, @DBSDevelopments, and Canada Lands Company, featured 🗞️👏🏻

Storytelling that connects, leads, and inspires has always been at the heart of what we do at NKPR, and this issue beautifully showcases the incredible projects shaping Toronto: 

🌳 Downsview Lands by Canada Lands Company — transforming 270 acres of former Canadian Forces Base into five vibrant neighbourhoods around Downsview Park. Over 22,000 homes, abundant green space, and transit connectivity create a complete, future-focused community. This is city-building at its best, a true vision for community and connection.

🌿 Bela Square by @DBSDevelopments — the first new purpose-built rental in Toronto’s Main-Danforth in over 50 years. Family-sized suites, thoughtful amenities, and a central location provide comfort and quality for residents at every stage of life. I love how this project brings long-term, attainable rental solutions to a growing part of the city.

🏙 One Ten Avenue Road by @SierraCommunities — a boutique, fully customizable condominium in The Annex. Through the “Crafted by You” program, residents collaborate with architect @richardwengle and one of four designers to create homes that reflect their individuality. Thoughtful amenities, a rooftop terrace, and heritage-inspired design make it a rare gem. Truly a project that celebrates personal expression and design excellence.

Celebrating the creativity, vision, and community that make Toronto such a vibrant city. 🖤

Pick up your special edition copy on stands now through the end of the year!

Have a great weekend! xx

#NKClientLove #TorontoLife #RealEstate #SierraCommunities #DBSDevelopments #CanadaLandsCompany
Friday mood 😎 #NKAllBlackEverything…with a p Friday mood 😎

#NKAllBlackEverything…with a pop of pink 🖤💗

These Valentino x Vans are a recent addition to my closet that I’m absolutely loving lately!! 

Which piece in your wardrobe are you loving right now? Let me know in the comments below 👇🏼 xx 

#FashionFriday #OOTD
Follow on Instagram

Twitter

@natashankpr

[custom-twitter-feeds feed=3]

CANADA

686 Richmond St. West Toronto, ON M6J 1C3

+1 416 365 3630

USA

Connect With Us

info@nkpr.net

NKPR

  • About Us
  • Blog
  • Careers
  • Press Coverage
  • Our Services
  • Cause
  • Our Experience
  • Contact Us
  • NKPR IT HOUSE

Affiliated Websites

The N-List Logo
NKPR Don't just talk. Say something.

All Rights Reserved ©2025 by NKPR Inc.