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Natasha Koifman

Natasha – How to fix PR’s gender imbalance

January 9, 2019, 2:15 pm

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@natashankpr

We love #Paris. 🖤✨ There are certain places that We love #Paris. 🖤✨

There are certain places that become more meaningful with time, and for us, Paris is one of them.

Every year, Eric and I make the trip back to this beautiful city. It has become one of our favourite traditions, a chance to slow down, reconnect, and spend uninterrupted time together. This year felt especially meaningful as we celebrated five years of marriage in a city that has become so special to us. After all it is the city of love. 

Perhaps that’s what I love most about Paris. Beyond the beauty, the history, and the incredible food, it is a place that reminds us to be present and appreciate life’s simple pleasures.

Swipe 👉 for some of our favourite Paris spots. Some are longtime favourites, others are newer discoveries, but each one holds a special place. 

What are your go-to spots in Paris? 🤍

#Paris #TravelEdit #NKPOV #parisguidebook 

You can’t beat the vibe here. And the location. There are two sections to this iconic Hotel - Castaglione designed by the iconic Christian Liaigre… this side is modern with the most stunning interiors. And the original Saint-Honore side designed by Jacques Garcia… this side is very cool and moody. Very Paris. We’ve stayed on both sides. You can’t go wrong with either. Also they just opened their Garden restaurant which feels like a lush green escape. Love!!

If you love French onion soup as much as I do!  The best is at The George V!! Siena is always filled with live music and ambiance. And if you’re a foodie, you have to check out Frenchie. 

There are almost too many to mention here but a highlight is always the flea market!! I love looking at furniture and my favourite section here is the art deco side. You can also see most of the vendors on 1st Dibs. 

Dessert in Paris is uncomplicated. Berries and cream. That’s all I need. But if you want the best pavlova in the city - it’s at Lou Lou. 

Our favourite thing to do in Paris is to just simply be.  Have zero plans and just be together.  Pop into a local boulangerie, grab sandwiches and snacks, sit by the river and watch the day float by. 

Our morning walk through the garden to visit the ducklings in the pond.

Eric is always trying negronis every
Happy #FashionFriday friends!! 😎🖤 @matthieu_blazy Happy #FashionFriday friends!! 😎🖤

@matthieu_blazy 
@chanelofficial 

#NKAllBlackEverything
🚨New Client Announcement!! 🚨 Some people build co 🚨New Client Announcement!! 🚨

Some people build companies. Others help redefine an industry. ✈️
I’m so excited to share that we are working with Justin Crabbe, Founder & CEO of @Jettlyprivatejets. 

Justin brings something rare to the table: the vision of a founder and the firsthand experience of an FAA Commercial Pilot. He is leaning into the future of private aviation through innovation, while thinking about how people live. That combination of executive vision and firsthand experience gives him a unique voice in an industry that’s evolving faster than ever.

At @NKPR.inc, we’re always drawn to founders with a point of view. The people shaping conversations, challenging what’s expected, and moving industries forward. I can’t wait to help share Justin’s story and what’s next for private aviation. 🖤

#NKClientLove #Jettly #JustinCrabbe
With all the conversations happening around AI lat With all the conversations happening around AI lately, one campaign really caught my attention.

Because it was unapologetically human. 🖤

@polaroid’s latest campaign isn’t trying to convince us that technology is the enemy. Instead, it asks a much more interesting question:
What happens when we spend so much time documenting life that we forget to actually live it?

As someone who has spent more than two decades building brands, I don’t see this as a camera campaign.
I see it as a masterclass in positioning.

While many brands are racing to prove how innovative they are with AI, Polaroid chose to own something far more powerful: human connection.

Their billboards weren’t trying to sell a camera first.
They were selling a truth people already felt - but hadn’t seen reflected back to them.
A reminder that some of life’s most meaningful moments can’t be generated, optimized, or prompted.

That’s what the best brands do.  They tap into what people are feeling and give it a voice. The future of marketing isn’t about choosing between AI and creativity.
It’s about knowing where each belongs.
AI can make us faster.
But empathy.
Taste.
Instinct.
Curiosity.
Cultural intelligence.
Those remain profoundly human.

The brands that stand out won’t be the ones using AI the most.
They’ll be the ones using it without losing what makes them worth remembering.

What’s the most memorable brand campaign you’ve seen this year—and why did it stay with you?

#NKPov #PublicRelations #Creativity #Leadership
#poloroid
Some of the most meaningful businesses don’t begin Some of the most meaningful businesses don’t begin with a business plan. They begin with someone’s lived experience. 🖤

This week, I’m so proud to celebrate the launch of @piccandcozy, a female-founded Canadian brand created by three incredible entrepreneurs who turned one family’s journey into something that will help thousands of others. What started as a mother’s determination to make her daughter more comfortable during cancer treatment has become an adaptive clothing brand designed to bring comfort, dignity and ease to PICC line patients of all ages.

Stories like this remind me why I love what I do. Women continue to build businesses that solve real problems, create meaningful impact and lead with purpose. Diane Monaco @33bellavita33, alongside Amanda and Tanya Paul, didn’t just identify a gap. They created a solution and built a brand that gives back, with every purchase supporting @Sickkidstoronto Hospital.

Congratulations to Diane, Amanda and Tanya on bringing this vision to life. Here’s to women building businesses that make a difference, one thoughtful idea at a time. 🖤

📸@thekittyholland

#NKClientLove #PICC #FemaleFounders
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