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Natasha Koifman Notable October 2017

Natasha Koifman Secrets to Success Notable October 2017

November 27, 2017, 4:13 pm

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@natashankpr

Some of the most meaningful businesses don’t begin Some of the most meaningful businesses don’t begin with a business plan. They begin with someone’s lived experience. 🖤

This week, I’m so proud to celebrate the launch of @piccandcozy, a female-founded Canadian brand created by three incredible entrepreneurs who turned one family’s journey into something that will help thousands of others. What started as a mother’s determination to make her daughter more comfortable during cancer treatment has become an adaptive clothing brand designed to bring comfort, dignity and ease to PICC line patients of all ages.

Stories like this remind me why I love what I do. Women continue to build businesses that solve real problems, create meaningful impact and lead with purpose. Diane Monaco @33bellavita33, alongside Amanda and Tanya Paul, didn’t just identify a gap. They created a solution and built a brand that gives back, with every purchase supporting @Sickkidstoronto Hospital.

Congratulations to Diane, Amanda and Tanya on bringing this vision to life. Here’s to women building businesses that make a difference, one thoughtful idea at a time. 🖤

📸@thekittyholland

#NKClientLove #PICC #FemaleFounders
Success is meaningful. Impact is unforgettable. T Success is meaningful. Impact is unforgettable.

The greatest privilege isn’t reaching the next level. It’s helping someone else believe they can too. 🖤

Happy #MotivationalMonday friends!!

#NKPov #InsideNKPR
Happy #FashionFriday Friends!!! Who else loves @T Happy #FashionFriday Friends!!!

Who else loves @Therow as much as I do?? ☀️🖤

#NKAllBlackEverything
There are moments when you look around the city an There are moments when you look around the city and think, this is why I love Toronto. 🖤✨
June felt like one of those months.

In just a few short weeks, @Blooryorkville became a stage for some of the city’s most memorable moments. We welcomed @Niallhoran for an intimate fan experience at the @powderroomyorkville, bringing  music lovers together from across the country. We watched Soccer Fest transform the neighbourhood into a celebration of the world’s game as excitement for FIFA World Cup 2026™ continues to build across Toronto. ⚽🌎

Then came Father’s Day weekend, when Bloor Street was filled with more than 250,000 visitors for the 16th annual Yorkville Exotic Car Show. Beyond the incredible cars, what stood out most was the impact. Together, the Yorkville Exotic Car Show community raised more than $265,000 in support of @melanomacanada, demonstrating the power of bringing people together around a meaningful cause. ❤️

Congratulations as well to @Ricknk, who was honoured with the Yorkville Exotic Car Show Lifetime Achievement Award. 🏎️❤️We have had the privilege of working alongside Rick for more than 20 years at @nkpr.inc, he is truly deserving of this recognition. His passion, dedication and commitment have helped shape this event into the iconic Toronto tradition it is today. 

As June continued, the @torontojazzfest brought its signature energy back to the neighbourhood, filling parks, patios, and streets with music and reminding us why summer in Toronto is unlike anywhere else. 🎷✨

What I love most about Bloor-Yorkville after nearly two decades of working together is its ability to create experiences that bring people together. Whether through music, sport, culture, philanthropy, or community, it continues to find new ways to make the city feel vibrant.

If June was any indication, Toronto is in for an incredible summer. ☀️❤️

#NKClientLove #BloorYorkville #SoccerFest #TorontoJazzFestival #YorkvilleExoticCarShow
🇨🇦 Why did the @Zellers1928 comeback actually work 🇨🇦 Why did the @Zellers1928 comeback actually work?

Because bringing back a beloved brand isn’t the hard part. Making it relevant again is.
When Zellers reopened its flagship store in Toronto, it wasn’t simply selling nostalgia. It gave Canadians new reasons to fall in love with a brand they already knew.

The comeback looked forward. A modern retail experience. New brands. Influencer partnerships. National media attention. Even the opening day experience, from the Zellers Diner on Wheels and complimentary ice pops to the return of the iconic kiddie ride and a 25-foot Zeddy Bear, reminded people why they loved Zellers while creating new memories for a new generation. By balancing nostalgia with what Canadians want today, Zellers made its comeback feel relevant, not just familiar.

That’s what made this such a smart PR strategy. The strongest brand comebacks don’t try to recreate the past. They honour what people loved while giving them a reason to come back.

Swipe through for my #NKPOV on why Zellers’ return resonated with Canadians and what every brand can learn from it. 🖤

Have you visited the new Zellers yet? I’d love to hear your thoughts. 👇

#NKPOV #Zellers #PR #NKClientLove
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