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Natasha Koifman National Post March 4, 2017

National Post March 4, 2017

December 16, 2018, 6:36 pm

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@natashankpr

Plot Twist: @Zellers1928 Is Officially Back. Last Plot Twist: @Zellers1928 Is Officially Back.

Last week, Zellers announced its return to Ontario, with new locations opening in Toronto and Windsor. The first Ontario store will open in Toronto at 80 Orfus rd on Thursday June 18th. For many Canadians, Zellers is more than a retail store. It’s a reminder of weekend shopping trips, childhood memories, and a brand that became part of everyday life for generations. 🇨🇦

What makes this comeback particularly interesting is that it isn’t simply about recreating the past. It’s about reimagining a Canadian icon for today’s consumer. The strongest brands understand that nostalgia alone isn’t enough. It has to be paired with relevance, evolution, and a clear understanding of what people are looking for now.

I’ve always been fascinated by the rare companies that earn a place in our collective memory. The fact that Canadians are still talking about Zellers years later speaks to something every brand hopes to achieve: lasting emotional connection. ✨

Sometimes the most successful comebacks aren’t about returning to where you were. They’re about honouring where you’ve been while building something new.

#NKClientLove
#Zellers #CanadianRetail #RetailNews
What looks like maintenance is actually efficiency What looks like maintenance is actually efficiency. 🖤

I’ve learned that the small, repetitive decisions in life can quietly drain your energy. So over the years, I’ve built systems around them.

I wear mostly black because it simplifies getting dressed. I buy multiples of the things I love because once I find something that works, I don’t need to keep searching for the next thing.

I have my hair done at home because it saves me time.

I tailor my clothes because I want everything to work together. The right pant length for a sneaker is different than the right length for a heel or a boot. When clothing fits properly, I feel more confident, more comfortable, and I spend less time thinking about what I’m wearing.

The older I get, the more I realize that simplicity is a luxury. It’s the ability to be intentional with your time, energy, and attention, and to focus on the things that matter most.

It’s one of the many topics I explore in NK Confidential - my Substack where I share the thoughts, lessons, observations, and conversations that don’t always fit into an Instagram caption.

If you haven’t already subscribed to #NKConfidential, you can subscribe for free through the link in my bio. ✨

#NKPOV #Substack
Spring has sprung in Toronto!! ☀️🌷🦋 And it’s #Fas Spring has sprung in Toronto!! ☀️🌷🦋

And it’s #FashionFriday ✨

Here are some of my favourite trends right now… swipe to see 🖤 

What’s your favourite spring trend right now?? 👇

#NKAllBlackEverything #springtrends
At The Summer Edit with @lauracanada ☀️✨ We recen At The Summer Edit with @lauracanada ☀️✨

We recently welcomed an inspiring group of fashion creators for a creative-led afternoon designed to explore personal style through Laura’s Spring Summer 2026 collection. 

Set in a summer-inspired space at the @torontobeachclub, guests were styled in looks from the new Laura collection before joining a guided vision board workshop led by @taniatonello, where they explored the images, moods, and inspiration shaping their summer style. 🎨✨

What I loved most was watching creativity unfold in real time. It was a reminder that style is not  just about trends. It’s about identity, confidence, and self-expression. What we wear is often a reflection of who we are and how we want to show up in the world.

As someone who spends their career helping brands tell meaningful stories and bring them to life through thoughtful experiences, I always appreciate moments that encourage people to tell their own. 💫

What does your style say about you this season? 👗☀️

#NKClientLove #Laura #SummerStyle
Entrepreneurship looks very different today than i Entrepreneurship looks very different today than it did when I started @nkpr.inc 24 years ago…

Back then, there was no LinkedIn or instant access to anyone you wanted to reach. Building success took time, persistence, and relationships.

Today, we have access to more than we ever could have imagined. Ideas can move from thought to execution in a matter of hours. Knowledge, tools, and platforms sit right at our fingertips, allowing us to build, test, and share in real time.

But what hasn’t changed is the heart of it.

Entrepreneurship is still about connection. It’s still about trust. It’s still about the people who believe in your vision early and grow with you over time.

At the end of the day, the tools will keep changing. The opportunity now is not just to build, but to build with intention while everything is still evolving.

#NKPOV #Entrepreneurship #WomenInBusiness ✨
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