A super launch for a supermodel!

April 28, 2011, 10:00 pm
By:

Last night was the launch event for the new Monika Schnarre Eyewear Collection from Optiq. It was held at The Spoke Club in downtown Toronto and the space was packed with loads of people—media, bloggers, friends. It was so much fun because we all got to try on the glasses, and everyone was live-Tweeting about it and sharing their photos! Monika and Optiq President Joe Nadler spoke to the crowd and then they showed us a behind-the-scenes video of the making of the new ad campaign. Monika looked beautiful (of course) and was such a gracious and fun hostess! The collection was a big hit with all the guests — there are so many amazing styles so everyone found the perfect pair.

And the food! There was a candy table full of sweets and mini cupcakes in the colours of the Collection (brown and pink), and bright pink cocktails called “The Monika.” How great is that? I didn’t bring any treats back to share with you (sorry!) so check out these sweet photos instead:

Monika giving an interview.

The crowd at The Spoke Club.

Fashionights writer Sabrina Maddeaux with writer/reporter Ryan Emberley looking good in frames from the Monika Schnarre Eyewear Collection.

Monika (supermodel, entrepreneur, designer) trying on frames and “The Monika” (beverage). 🙂

Frames from the Monika Schnarre Eyewear Collection.

Bustle designer Shawn Hewson and a friend; Monika and Liv Judd, Toronto market editor at LOULOU magazine

The amazing candy table in Monika Schnarre Eyewear Collection colours!

Monika with Ryan Nadler and Joe Nadler from Optiq Frames (and mini cupcakes).

Frames from the Monika Schnarre Eyewear Collection.

More frames and Monika posing with designer Lucian Matis.

Two guests looking lovely in frames from the Monika Schnarre Eyewear Collection.