Nathalie Atkinson wrote a story about Diane Lai skin care in the National Post on Saturday. In the article, Diane (the founder and owner of the skin care line) talks about how she was able to generate public interest and sales for her company through PR.
NKPR was proud to have played a role in Diane’s rise through the skincare ranks–our celebrity-filled IT Lounge helped launch her products during the 2010 Toronto film festival! In the National Post story, Diane had some wonderful things to say about her IT Lounge experience and what it meant for her business:
“I started at ground zero at the film festival,” Lai says, “and within three months I had $12,000 in gross revenue.” Six months later, those who were gifted with product (yes, thanks to tabloids and celebrity culture, gifted is now a transitive verb) have started to reorder, and editorial press placement and testimonials are trickling in.
To read the article, “Celebrity skin care,” click here.