IT Lounge: Day 1

September 9, 2011, 9:17 pm

Today we kicked off the start of the Toronto film festival today with the IT Lounge! Held September 8 to 14, NKPR headquarters has been transformed into a pop-up boutique loaded with star-worthy finds that all give back. Designer Karen Sealy, owner of Sealy Design Inc., created a garden-like media centre inspired by the Great Gatsby and the silver screen era.

IT Lounge doesn’t overlook those who in need, with celebrities and participating brands helping to raise awareness and funds for both global and local causes. Official charities of the IT Lounge include Artists for Peace and Justice (APJ), an organization that’s providing the Haiti’s poorest children with clean water, food, medical care and free education, and Camp Oochigeas, a privately funded, volunteer-based organization that provides kids with cancer and kids affected by childhood cancer with a unique opportunity for growth through challenging, fun, enriching and magical experiences.

The sitting lounge by Sealy Design
The Sitting lounge by Sealy Design

Opening day at the IT Lounge has always celebrated and welcomed Canadian talent. Here’s who stopped by today!

Pregnancy never looked so glam as Tara Spencer-Nairn (The Listener, Corner Gas) batting her Ardell lashes for the camera. G.M. Collin’s new Phyto Stem Cell+ skin care line will help her keep her pregnancy glow once the little one arrives.

Breakaway star Lee Rumohr and his fiancée got their feet in a pair of Fila’s coveted Skele-toes (which should make for a fun game of playing footsy!)

Lee Rumohr in the new Fila hoodie he picked out at the Fila Suite
Lee Rumohr picks out a new Fila hoodie

Though she didn’t need any help in the beauty department, Stila Cosmetics touched up gorgeous singer Mia Martina, who planted her pucker on a canvas in support of Camp Oochigeas.

Photographer Caitlin Cronenberg tried on multiple little black RW&CO. dresses in their private suite.

Caitlin Cronenberg checks out from the lounge, carried off by a Mercedes-Benz
Caitlin Cronenberg leaves the lounge, whisked away by a Mercedes-Benz

YouTube musical sensation Alyssa Reid got a red carpet coif courtesy of Goody’s new Simply Styles Trendy Twist and stylist Brennen Demelo.

Supermodel-turned-entrepreneur Monika Schnarre layered on glamorous Simply You jewellery.

Tech-savvy Lyriq Bent (Four Brothers, Rookie Blue) got his groove on thanks to House of Marley’s eco-friendly headphones, and couldn’t put down Kobo’s newest touch-screen eReader.

Tonya Lee Williams (The Young and the Restless) picked up Stratusphere Living weighted Fitgloves to amp up her workout.

Tonya Lee Williams enjoys House of Marley headphones
Tonya Lee Williams, loving House of Marley headphones

Raymond Alblack, Luke Bilyk and Alicia Josipovic (Degrassi: The Next Generation) followed their noses straight to ConScent, a new line of scented t-shirts in fun, retro prints.

The Property Brothers, Drew Scott and Jonathan Scott enjoyed a breakfast of champions – Baker Street cupcakes – before car sponsor Mercedes-Benz partner them to their next destination.

The Property Brothers in the Goody photobooth

While visiting the IT Lounge, Toronto Maple Leafs players Colby Armstrong and Tyler Bozak kept their cool with FIJI Water, Hollywood’s (and maybe hockey’s?) favourite water.

Jazz musician Matt Dusk wet his whistle with SKYY Vodka specialty cocktails created just for the film festival.

Colin Mochrie (Whose Line Is It Anyway?) and wife Debra McGrath (Little Mosque on the Prairie) will be enjoying some southern sun thanks to travel company Miami Escapes.

Stay tuned to see who visits the IT Lounge tomorrow! Want to see more photos of today’s IT Lounge celebrity guests? Check out our Flickr gallery!