We believe that building a better world starts with educating and empowering children in all the ways in which we can. It’s nice to see these values shared by our client— 9 Story Media, a Canadian creator, producer and ward-winning animated and live action content creator for young audiences around the world.
9 Story is the powerhouse behind many of our favourite kids’ titles including Blue’s Clues, Clifford the Big Red Dog, Barney & Friends, and their newest success—Karma’s World, which has already landed on the Netflix Top 10 List and was green-lit for a second season.
Created in partnership with Ludacris, #KarmasWorld was inspired by his daughter, Karma, and highlights real-life challenges faced by youth today. One of NKPR’s first projects with 9 Story, was to plan for strategy and the media relations campaign to support the launch of Karma’s World. In Karma’s World, which is co-produced by 9 Story, Oscar-nominated Dublin-based studio Brown Bag Films, and Chris “Ludacris” Bridges, we follow young rapper and musician Karma Grant, a 10-year-old with a big heart and an even bigger voice.
The 40 episode season delves into topics and issues that children are faced with every day, presented in a way that is more accessible to them. In this way, Karma’s World aims to help children cope with self-esteem sensitivities, body positivity, discrimination, creativity, and healthy expression of emotions.
In 2021, NKPR developed a media relations campaign to generate awareness for Karma’s World to Canadian media. To date, the campaign generated 8 million impressions across top-tier broadcast, online, and radio publications including Global News, CityNews, CP24, The Social, ETalk, and The Marilyn Denis Show.
In accordance with their well-earned accolades, 9 Story Media continues to produce high-quality content that respects children, making them think, laugh and motivate them to change the world for the better. The brand has 24 hit kids shows on Netflix, with teams in Toronto, New York, Dublin and Bali. The 9 Story team has won 7 Emmys, 2 Oscar nominations, 42 Parent Choice Awards, 1 Peabody Award, 20 Kidscreen Awards and 8 BAFTA nominations.
You can find 9 Story content across a variety of the world’s leading platforms like Netflix, Disney, PBS Kids, Cartoon Network, Hulu, Nickelodeon, CBC and dozens more.
Stay tuned for more exciting announcements coming from 9 Story — we’re just getting started!