NKPR Makes IT All Start Today!!

August 26, 2010, 6:20 pm

My official countdown to IT Lounge 2010!

Yah!!! I’m so excited, there are only 15 days left until the opening of the IT Lounge, our annual celebrity-gifting suite. This year is going to be our biggest and best Lounge yet and I’ll tell you why…

1) 5 Years, 15 Brands, 1 Cause and IT’s happening downtown

This is a milestone year for NKPR. We are not only celebrating our fifth successful year hosting the IT Lounge but, we are also making a leap into the heart of the festival action by moving our Lounge into our sleek new office on Adelaide Street West. We will now be located only a block from the Festival’s new headquarters and the hub of all the festival activities at the Bell Lightbox!

2) We Set the Scene

In partnership with star designer Yanic Simard and his Toronto Interior Design Group, we are transforming our NYC loft-style office into the ultimate pop-up store experience for celebrities!

Simard and his team have used their expertise and vision to create the perfect space to host each of the featured brands in the Lounge, including an entire room devoted to Fila that will allow celebrities to kick-back, listen to live music and check out key fashion apparel, footwear and accessories from the brands Fall 2010 collection.

In addition to our new IT Lounge space, we haven’t forgotten everyone making their way uptown during the festival! NKPR has reserved our original room on the second floor of the Windsor Arms to act as a hub for the media, celebrities and publicists needing to relax, escape and nosh on Windsor Arms goodies, while catching a taste of the IT Lounge before they head back downtown for the full experience!

3) We want YOU to win IT!

All of our celebrity guests will be taking home featured products from Andrea Professionals, Ardell Lashes, Stila Cosmetics, Fila, Moroccanoil, Esprit, RW&CO., Sharpie, Goody, Dagmar Jewellery, Kobo eReader, Diane Lai skin care line, and enjoying FIJI Water and Baker Street desserts.

This year YOU can too:

Step 1: Visit our official IT Lounge website, click the contest tab and enter your email address.

Step 2: Follow me on Twitter to find out which featured IT Lounge items will be given away each day for the 15 days leading up to the Lounge.

Giveaways start today…. What are you waiting for?! @natashankpr

4) Giving IT Back

This year our IT Lounge charitable partner is Artists for Peace and Justice. I love the idea that this Lounge gives us an opportunity to make a difference and we can really give back as much as we give out!

Want to Help?

It is as easy as following me @natashankpr.

For every new person that follows me between August 26th and September 15th NKPR will donate one dollar to Artists for Peace and Justice!

5) Your VIP Access

Visit our IT Lounge website to gain VIP access to this years Lounge, up-to-the-minute highlights, daily celebrity photos and enter to win our daily giveaways!

NKPR is giving you the IT Lounge treatment… don’t miss out on all the excited!

15 days and counting down!!!

Xo Natasha

September 3rd, 2010

The NKPR Trenches

The billboard is up, the furniture is being moved and the appointments are being booked- we’re T-Minus 6 days to the IT Lounge and I’m excited! The energy is so positive and you can feel the buzz in the air. Can you tell I love festival season?

So as most of you know, from September 9th to September 15th, our offices are being transformed into the IT Lounge, a celebrity gifting suite that gives back much more than IT gives out. Fortunately (or possibly unfortunately to my team), my office was the first to be deconstructed, which meant I moved in to “the trenches” with the rest of the office.

Some key learnings from sitting in “the trenches”:

-People don’t love me blasting my music at 3:00 p.m. in the afternoon

-Rather than grabbing someone’s attention from across the room, I’ve learned that the appropriate etiquette is to call someone’s extension

-Even better than calling someone’s extension is to respond to their iChat messages

-Once it becomes late afternoon, someone will mention food and then everyone stops what they’re doing to contribute to the discussion of what everyone should have as a snack (today it was leftover pizza and ice cream sandwiches)

-That no matter how busy everyone is right now, I work with the most fun, exciting and energetic team ever

I think I won’t mind not having an office for the next few days…

Before I sign out, I want to remind everyone about our Follow for a Cause campaign. For every new @natashankpr follower until September 15th, I will donate $1 to Artists for Peace and Justice to help fund schools in Haiti.

Have a great weekend!

xo Natasha