At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.” Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.
On our fashion radar…VFiles, a fashion-focused site that combines content from professional editors as well as user-generated content, plans to stage a “User Generated” fashion show for New York Fashion Week. This first-ever initiative will feature 3 up-and-coming designers from the VFiles online community, offering them a unique opportunity to gain exposure in the industry. A great initiative that engages and rewards followers while leveraging the growing influence of online communities. [Business of Fashion]
We’ve got VSCO on our radar. The ‘anti-Instagram’ app functions as a visual journal, a platform to showcase images in a grid format that can be filtered and shared on Instagram, Twitter, Facebook using the hashtag #viscocam. The app offers both professional and amateur photographers a unique, efficient way of presenting their portfolios. This is a great example of innovation; the designers of VSCO are building on an existing idea (photo sharing) yet putting their own spin on it that differentiates it from other photo-sharing apps. Kudos! [Fast Company]
Speaking of Instagram…it’s amazing how much change we’ve witnessed in the social media landscape within the past 6 months. The newest Instagram update allows users to import pre-existing videos with basic editing. This translates into editorial-quality video sharing, something that brands like The Gap and Lulu Lemon are leveraging. This new addition offers even more opportunities for brands to reach out to consumers. [Tech Crunch]
Now you can book your next dinner reservation with the help of Facebook mobile and OpenTable. Such a collaboration signals Facebook’s efforts to innovate and compete with search engines like Google, as well as leverage the growing trend in consumer mobile use. The feature also encourages companies to invest in Facebook by paying for promoted posts and buying likes; the app increases the investment’s ROI. It’s great to see Facebook coming up with offerings that differentiate it from other social media outlets, namely Twitter. [Entrepreneur]