Say Something: June 24

June 24, 2013, 5:48 pm


At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

It’s been a month of changes for Facebook; video for Instagram, photo comments on Facebook…and now a soon-to-be-released  Flipbook-like News Reader. With the recent surge in social media innovation, marketers and agencies need to respond by evolving at the same pace to stay current.  [Mashable]

Sephora witnessed 60% of their sales attributed to Pinterest; to quote Social Media Today, “Words tell, but images sell”. This has huge implications for boosting sales…brands take note.  [ZOG Digital]

The much anticipated Bling Ring came out this weekend, a film that exemplifies today’s trend of turning everyday individuals into celebrities, in this case teenage thieves. Love it or hate it, the story highlights our culture’s obsession with celebrity and fame. Get the full background on the story behing The Bling Ring here. [The Globe and Mail]

Marketing Magazine and Google have paired up in a collaboration to feature monthly previews of the most-watched Youtube videos. This is a great resource for anyone interested in marketing or PR, and presents a useful summary of what makes a video successful. [Marketing]