Say Something: October 21

At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.”  Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.

The latest brand to utilize Instagram for charity? P&G. “Give a Plate” campaign encouraged people to share photos of their plates piled high at their Thanksgiving meal. For every shot, the brands donated $5 to Food Banks Canada, resulting in a $27,165 contribution. This is a great example of brands honing in on consumers pre-existing habits, making giving easier than ever. [Marketing Magazine]

Logos – we love them, we reject them…in today’s fashion climate, logos are making a comeback. Street style is showcasing brands in an in-your-face, bold way, with logo-graphic tees, sweatshirts and toques. With today’s social media connectedness, brands are leveraging the ease of consumers to tag their product – when the logo is front and centre, it functions as free press! [Business of Fashion]

CBC has become the first news centre to utilize Facebook’s new tools for TV. The tools will enable CBC to incorporate a real-time feed of public Facebook posts in its broadcasts, and measure engagement around keywords from specific programs. This effectively allows CBC to observe what demographics are tuning into their programs and where the conversation is taking place. [Marketing Mag]

Social media – does it promote or hinder the development and maintenance of relationships? Natasha discusses how social media benefits relationships in her latest blog post at Huffington Post. [Huffington Post]

And lastly…looking for some halloween costume inspiration? Buzzfeed has some fun (and clever) ideas! [Buzzfeed]