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SKYY Vodka
NKPR has been SKYY Vodka’s Public Relations agency of record since 2008 managing media relations, social media, events, strategic partnerships and sponsorships for the spirit brand in Canada. SITUATION: In 2011, with TIFF celebrating its 35 anniversary, SKYY Vodka – the Official Vodka of the Toronto International Film Festival (TIFF) – wanted to make a… View Article
Your #OOTD at Toronto Argonauts Day
On the heels of last night’s Toronto Argonauts win, Toronto is abuzz with excitement and pride for our 2012 Grey Cup Champions. Tomorrow – Tuesday, November 27 – is officially Toronto Argonauts Day, complete with a parade and pep rally at Nathan Phillip Square. Planning on joining the Toronto Argonauts celebration? SHOP.CA‘s limited edition Champion Tees have your… View Article
If the Mood Ring Fits, Wear It!
Although our collective office wardrobe can seem a bit monotone at times (read: black), we love any reason to excuse to accessorize. Lucky for us, we found a perfect reason to glam up, thanks to Partners for Mental Health and the Bay’s amazing initiative. Just in time for the holidays, 10,000 limited-edition mood rings will be… View Article
Inspiration from New Beginnings
This week I had the privilege of sitting down with the New Beginnings Organization, a Toronto-based charity that empowers women—and mothers, in specific—to become confident, self-sufficient, career-oriented and employable. New Beginnings is especially important to me, as it mirrors many of my own experiences and reminds me of all the overwhelming support I’ve had over the years… View Article